About amy

Amy has over 15 years of experience helping brands and organizations accelerate growth via strategic storytelling. In her role as Director of Brand Story at creative agency Brains on Fire, she led messaging insight and development, bringing client narratives to life with copy designed to ignite conversation and drive engagement. Her human-centric approach to storytelling leverages communication as a catalyst for boosting loyalty, deepening brand affinity, and strengthening connections with consumers.

Throughout her career, Amy has developed messaging for a mix of for-profit brands and non-profit organizations, including Spindrift, BFGoodrich, tonies, Anytime Fitness, Hello Bello, Betr Remedies, and The National Breast Cancer Foundation. Her contributions to Dairy Farmers of Wisconsin earned their Cheeselandia activation praise as the “most popular thing at SXSW” in 2018, as well as the Grand Champion Award and a Gold Award for Influencer Marketing from the American Marketing Association. Other notable wins include awards in customer engagement, product launch, and cause marketing, as well as developing a strategic messaging campaign that contributed to doubling year-over-year donations for a nonprofit client.

Ethos

Doing good business is about more than profit margins and bottom lines. It’s about being good to each other—and to our communities—by helping out however we can. 

I’m PASSIONATE ABOUT

+B Corporations
+Organizational Culture
+Introverted Leadership
+The Remote Workplace
+Women in Leadership
+Mentorship
+Purpose-driven Brands
+Conscious Consumerism
+Creative Collaboration
+Art & Creativity
+Enneagram