Storytelling. We all know it can make (or break) a brand, but there is a reason it’s often referred to as an “art.” In a world where our brains are bombarded with an estimated 3,000 – 20,000 messages per day, humans have gotten really good at tuning the noise out. Breaking through the grey isn’t just about delivering solid content, it’s about making the ho-hum remarkable, entertaining and memorable. Seeing is believing…
DOLLAR SHAVE CLUB
https://www.youtube.com/watch?v=ZUG9qYTJMsI
POOPOURRI
https://www.youtube.com/watch?v=OE5npzhnjJs
SONNET JAMES
https://vimeo.com/85611062
JENI'S SPLENDID ICE CREAMS
And on a micro-level, nobody tells the story of their ingredients quite as gracefully as Jeni’s Splendid Ice Creams…
https://vimeo.com/52189344
https://vimeo.com/69265430
https://vimeo.com/76431513