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abercrombie

An Open Letter to All of You Good People of Earth

thank you kindly Thousands of shares, hundreds of emails, a handful of media opportunities, two weeks and one tweet from Rosie later, I find myself right back where I started, trying to decide how to follow up that letter.

Going viral was unexpected to say the least. When I clicked "publish" on the post, I had every intention of turning in for the night and carrying on with my evening (and life) as usual. Needless to say, that's not exactly how things panned out.

Many people have reached out in the wake of the story wanting to know how things turned out. Did Mike Jeffries respond? Was I going to participate in the Abercrombie protest? Had Ellen reached out yet? (A note to the curious: No. No. And no.)

But here is what did happen...

I received a flood of comments and emails from people of all sizes, shapes, ages, races, sexual orientations and walks of life, sharing their personal stories of bullying, body image and personal struggle.

While the vast majority of the comments were positive (a category into which I also lump comments from those who respectfully and constructively expressed their disagreement with my viewpoint in the letter), there will always be that small handful of people who chime in with hateful negativity no matter what the topic. In this instance, I think those responses served as shining examples of why this conversation is so necessary and important. At the core, the letter was never really about Abercrombie or Mike Jeffries. It was about the impact intolerance has on the world and on the individual. There is no hierarchy of hate. No form of hatred is more or less acceptable than another. Intolerance is unacceptable. Plain and simple. 

Many people have asked me when I knew this letter was "really something." While hearing from Rosie was surreal, the morning I opened my email to discover this letter from a teacher in Georgia was the moment the magnitude of everything really hit me:

"I would like to request permission to reprint Amy Taylor's article, "An Open Letter from a 'Fat Chick' to Mike Jeffries, CEO of Abercrombie and Fitch" for each student in 6th grade at [XXX] Middle School in [XXX}, Georgia.

The Language Arts Department would like to use this piece in a unit on bullying/fitting in during the 2013-14 school year, and students would need their own copy in order to annotate for understanding as they read. I appreciate your considering this request and look forward to hearing back from you."

As a writer, the greatest reward of all is discovering that your words have resonated with someone, inspiring them to take positive action. It has been remarkably humbling to hear how a single letter has empowered so many parents and teachers to start a dialog with their kids about the things they’re struggling through and dealing with on a daily basis.

Despite what some people perceived, the letter didn’t come from a place of anger. It came from the memory of everyone who has played a part in who and where I am today. Throughout my life I have known so many wonderful people who have been bullied and judged for everything from their sexual orientation to the way they speak, the neighborhood they grew up in to the color of their skin. The message of the letter belongs to all of us, I’m just the one who put it to paper.

As a marketer by trade, I’m acutely aware that every brand has a target demographic and a marketing strategy. Some verbalize it, some don’t. I respect the right of every American to speak their mind, whether I agree with it or not. Mike Jeffries’ alleged comments were simply an opening in the conversation that allowed me to share my story. The message I hope people end up taking away from all of this has nothing to do with t-shirts or jeans. We are all works in progress. We have all overcome something in our lives. We all have a story to tell. Chances are, someone out there needs to hear yours.

As for the future, who can say. In the wise words of my dear friend Josh Cox, "A hundred years from now, I’d rather be lost in the crowd of a revolution that started when everyone banded together as one to take our minds and bodies and lives back. If I do what I believe in the way I want to do it, I’ll be lost in a tidal wave of great people doing great things who never would have done those great things if they didn’t realize how great they were as people."

My sincerest thanks to every person who has reached out, left a comment or shared the post. You've given me a front row seat to the best side of humanity. For that, I will be forever grateful.

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Like this? Check out Amy's passion project, Good People of Earth

An Open Letter from a "Fat Chick" to Mike Jeffries, CEO of Abercrombie + Fitch

amy I remember the moment as though it were yesterday (which is saying a lot, because it was nearly two decades ago...) Last week of 8th grade. One of the "popular girls" walked over to me in gym class and asked if she could write in my yearbook. When she handed my book back, I excitedly turned the cover, only to discover that she had written (in beautiful penmanship) the following:

Have a great summer. Stay thin.

Except the word "thin" had been crossed out with a single line. 

I have always struggled with my weight. Big-boned. Plus-size. Thick. Curvy. Voluptuous. Padded. Pick your adjective. Over the years I learned to deal with it in different ways. I learned to ignore it. Compensate for it. Deny it. Dress it up. Cover it over. Like everyone who struggles with something physical, I wear my battle on the outside for the world to see. There's no running from it, because there is no hiding it.

According to Elite Daily, Mike Jeffries, CEO of Abercombie + Fitch, has allegedly commented on everything from why he hates fat chicks to why he doesn't want "not-so-cool" kids shopping in his stores.

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While I was initially outraged by the story, by the time I reached the end of the article, I felt more of a sense of overwhelming pity for the Abercrombie CEO than anything. A man blessed with unimaginable success proudly spouting off soundbites reminiscent of a cruel little girl I knew in eight grade? It would seem Mike Jeffries is a deeply unhappy man.

Mean-spiritedness aside, Mr. Jeffries' comments raise a flag about a bigger, more troubling cultural issue. Pretend, for one moment, that instead of fat chicks, unattractive people or "not-so-cool" kids Mr. Jeffries had said "African Americans" or "homosexuals" or "single moms." As a society, we would rise up and crucify any brand that flaunted that kind of exclusionary business plan.

I'm not slamming Abercrombie, proposing that they start carrying larger sizes or suggesting they welcome everyone into their stores. What I am questioning is why, in a country where two out of every three adults are considered overweight, is it acceptable for anyone, let alone the CEO of a major company, to proudly and publicly sling what could be considered by some to teeter on hate speech?

With each brand that joins arms with companies like Dove, TOMS and Anytime Fitness, opting to lead with their values in order to drive new, important conversations, a positive change is happening. Who do you think will thrive? I'm willing to bet at least two out of three Americans can answer that question...and they'll do so with their dollars.

Now on to the letter.

AN OPEN LETTER TO MR. MIKE JEFFRIES, CEO ABERCROMBIE + FITCH

Dear Mr. Jeffries,

Hi there. It's me, Amy. We've never met, but since it seems we won't be sitting at the same lunch table (or crossing paths in your stores) anytime soon, I thought it was important that you get to know me if you're going to hate me. I'm one of the two out of three Americans you can't stand and don't want in your stores. I'm your neighbor. Your doctor. The young woman working behind the hotel check-in desk. I'm your child's third grade teacher. Your sister's best friend. I'm the veterinarian who saved your dog's life...twice. And the lady sitting next to you on the flight to Los Angeles. I'm the CEO of a Fortune 500 company. I'm the housewife with one heck of an expendable income. I'm the 13-year-old teetering on the verge of an eating disorder. And the 22-year-old battling depression and low self-esteem. I'm the employee working in your office, living in fear that two pounds are the difference between my paycheck and the unemployment line. I'm the American Woman...and I've got something to say to you.

Mike (can I call you Mike?), I'm not only a fat chick, I'm also a "not-so-cool" kid. Always have been, always will be. I've had 31.5 years to come to terms with that. Along the way I have been bullied, tortured, teased and harassed. Somehow I came out the other end better for it. In case you haven't noticed, those not-so-cool kids are the ones who are passing people like you by--and doing some pretty amazing things. (You can read about a couple of them here and here and here.) Funny thing about wearing your struggle on the outside: it makes you stronger. It teaches you how to adapt. It forces you to dig deep and do more. And while people like you are sitting at the cool kids table intent on holding others down, the ragtag team of not-so-cool kids is busy pulling others up...and we've become an unstoppable force driving the world forward.

You got me, Mike! I don't wear a size 4. You should probably also know that my middle fingers curve ever-so-slightly outward and I have a Morton's toe. I'm terrible at long division and I'm not that great at parallel parking. But I'm a good person. I have an awesome job, great friends and a family that I wouldn't trade for the world. I have mentors with brains as big as their giant hearts, and a rescue dog who is always happy to see me at the end of the day. Like everyone (size 4 or size 24), I have wants and hopes and dreams. I dream of writing a children's book and inheriting a large sum of money so I can open a rescue retirement home for all the old shelter dogs that nobody wants. I'd like to pay for the person behind me at the toll booth sometime, and it'd be nice to get around to taking the "Great American Road Trip" one day. Overall I'm a pretty happy person. I'm a loyal friend and I strive to make the world better whenever and however I can. I love my community and I'm proud to call Columbus home. Although Abercrombie is headquartered here, you don't represent the voice or the spirit of the place I know and love. When people think of this city, it is my hope they'll choose to forget your name and instead think of people like Jeni Britton Bauer and Christian Long and Liz Lessner; doers and thinkers giving Columbus (and humankind) a good name.

As a marketer, I understand where you're coming from on some level, Mike. I really do. When you say "a lot of people don't belong in our clothes--they can't belong," I get it. For consumers, every purchase is a declaration. With each dollar a consumer spends, they are saying, "I am part of this brand and this brand is a part of me. I believe what this brand believes. I support what this brand supports." As I sit here wrapping up this letter, I am proud to say that I may be a not-so-cool kid and the extra pounds I carry may not be a thing of beauty, but I am nothing like you or your brand--and that, Mr. Jeffries, is a beautiful thing.

 

Sincerely, Amy Taylor