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coke
There is no shortage of genius roaming the halls of Coca Cola. I’m reminded of this fact every time I see one of their new videos. Over the years, they have done an exceptional job making the brand conversation less about them and more about what they do for others. And therein lies the secret sauce of beloved, revered and cherished brands. Dr. Maya Angelou once said, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
If you want to be exceptional in business, you better be in the business of being remarkable – which begins by making people feel something they’ll never forget.
https://www.youtube.com/watch?v=zlA9tXYxD8g
https://www.youtube.com/watch?v=t9cmoT_wb0A
Today I’d like to talk about Todd.
A TODD Talk, if you will.
Meet Todd. We know his name because it isembroidered on a patch sewn to the unassuming beige jumpsuit he wears Monday through Friday. Todd drives a truck full of soda. Day in and day out he stops at various locations around the city, quietly letting himself in and out ofoffice buildings, schools, churches, malls and lobbies. After refilling theemptied racks inside glowing red machines, Todd returns to his truck and heads down the road to the next destination on his list.
Sounds kind of unremarkable, doesn’t it?
Here is what you may not know: Todd is a silent super hero. A secret agent of surprise and smiles. A wielder of happiness. Todd comes and goes - usually without being noticed - but what he leaves behind is felt and shared by many.
[youtube http://www.youtube.com/watch?v=lqT_dPApj9U?rel=0&hd=1]
When I first saw the video, a quote from the Brains on Fire Book immediately came to mind: Be famous for the people who love you and for the way you love them.
With just a few modifications (and a little help from Todd), Coca Cola turned a soda machine into a happiness machine. Not only did they transform the unremarkable act of buying a beverage into a love-love experience between the brand and their fans, they created an infectious love-love-share experience their fans wanted to celebrate together.
[youtube http://www.youtube.com/watch?v=hVap-ZxSDeE?rel=0&hd=1]
Take a little time to reflect today. When was the last time your brand really loved the people who love you? And more importantly, what kind of love will you be famous for?
Originally posted on the Brains on Fire Blog