Viewing entries tagged
new york
I do a lot of thinking and talking about brand storytelling, because a big part of what I do entails helping brands tell the stories of their who and their why — not just their what. For some brands (like nonprofits) the story is a bit clearer from the start. For other brands, however, it takes a little digging. But once the story reveals itself, you get a whole new perspective on an old thing.
Case and point: the humble pay phone.
http://youtu.be/LH-FqLdqWLo
"A city like New York, where everything is moving all the time at this constant driving pace, it’s like a living organism, breathing and changing, and over time your relationship to it becomes like this incredible romance. At first its intoxicating, irresistible and then slowly it becomes comfortable and safe. You have this cellular connection to it, as if you’ve known it forever, like it's you’re oldest happiness. Sometimes you’re on the outs and sometimes you’re making up, and every now and then you catch yourself in this transcendent moment where you think to yourself, “Oh my God, I'm madly in love with you and I always will be.” Those are the moments that surprise me."
We are about to begin work on a new project. This is one of my favorite things about working in a creative profession. The possibility phase. Possibilities are infinite. The world is your oyster. This is the point at which we have no real direction in mind, we just know that we're going on a proverbial creative road trip to somewhere. And just like planning a real trip, we begin gobbling down everything around us for inspiration. You never know where it will come from. Often (if not most of the time) it comes from the most unlikely places. A flash of genius is just as likely to strike while I'm reading an article on sea turtle rescue or perusing street interviews from middle America as it is while I'm sitting in a form brainstorming session. Creative inspiration has a mind of its own. It doesn't really play well sitting behind a desk, but it loves to strike out of nowhere while you're at the grocery store, in the shower or driving down the highway.
This is all to say, this morning I was lounging in bed letting serendipity work its magic when I stumbled upon a series of wedding photos set around a food truck. A food truck wedding? Be still my beating heart.
A recent visit from the Type Truck has renewed my love affair with all things truck. (A blog post about this adventure is coming soon.) What's better than a cool truck / office on wheels? Truck + typography + snacks. If you could figure out a way to integrate dogs and champagne into that equation, you would have pretty much defined my version of mecca. But I digress.
Anyway, I had fun perusing some of the loveliest trucks in the land. And now I'm sharing them with you. So with no further ado, cue the apropos tunes and get ready to experience ...
9 DELICIOUS EXAMPLES OF FOOD TRUCK TYPOGRAPHY
MIHO (San Diego, CA)
Click the image below for a closer peek...
DOGTOWN DOGS (Santa Monica, CA)
DENVER BISCUIT CO. (Denver, CO)
SWEETERY NYC(New York, New York)
Deluxe Street Food (Denver, CO)
JENI'S SPLENDID ICE CREAMS (Columbus, OH)
PHYDOUGH (Los Angeles, CA)
WYOMING (Portland, OR)
DC EMPANADAS (DC)
