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The Quintessential Cancun Packing List

The Quintessential Cancun Packing List

Historically, I was never a good luggage packer. Case and point: I went to Italy for 10 days in the mid-2000s and took two full suitcases weighing in at just under 80 pounds. Over the years, I have had the opportunity to do lots more traveling. Whether by necessity (or sheer laziness), I have managed to tighten up my packing routine upon accepting that there is never a reason to take nine pairs of shoes on any vacation.

Prompted by a recent trip to Mexico, I felt compelled to put together this Quintessential Cancun Packing List. Be advised: this isn't an exhaustive list, it's a list of items I found most useful, helpful and handy during our week abroad. (You're on your own when it comes to determining how many pairs of underwear to pack.) I hope you find it helpful! Feel free to leave a comment with any additional suggestions or questions. (And if you're looking for an amazing place to stay in Playa del Carmen, I can't say enough nice things about The Royal Hideaway Playacar. Pure perfection.)

TO THE LIST! 

CATEGORY I: CLOTHES

Swimsuits Assuming you vacation like most of the coastal Mexico-going population, you're going to end up spending the majority of your days in a swimsuit, basking in the sun. Take more swimsuits than you think you'll need. I would a recommend a minimum of three swimsuits for a week-long vacation so you can hand wash, line dry and rotate as needed.

Swimsuit cover up A pretty swimsuit cover up comes in handy when your skin needs a break from the rays, you want to do a casual lunch or cringe at the thought of parading from the pool to your room baring all for the world to see. One of my best pre-trip purchases turned out to be a pair of black, stretch, wide-leg palazzo pants I scored a few days before our trip.

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Screen Shot 2015-05-05 at 1.13.43 AM

$50 from AE

Tank tops I would be nothing without my Old Navy Perfect Fit Ribbed Tanks. Well, I would be something...and that something is naked. These are a go-to staple of my daily wardrobe at home and transitioned nicely into vacation. They roll, pack and travel well, and can serve as staple daytime pieces or nighttime pajama tops. Bonus: Their tanks comes in TALL...and are actually long enough for tall-girl torsos!

Maxi Dresses Maxi dresses are a beach-going girl's best friend. I packed a variety ranging from classic black to bright, bold patterns and they served me well throughout the trip, both day and night. Many resort restaurants have dress codes, so be sure to check with yours and pack appropriately. We found that maxis offered the perfect combo of comfort and class for our nights out.

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Screen Shot 2015-04-28 at 12.03.24 PM
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pashminashawl_turquoise

Scarf/Shawl Depending on the time of year you visit Mexico, you may be surprised to find that temps dip when the sun goes down. (Restaurants also keep the air cranked low for the comfort diners.) I got a lot of use out of a light scarf/shawl/wrap I brought along. You can pick up similar versions in a variety of colors on ebay, typically for well under $10.

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$_35

Large Sun Hat "I'm not a hat person," you say. Well, neither am I. And you're going to have to get over it. As much as I love those unfiltered, equatorial rays, a large sun hat is an essential to surviving the Mexican sun. You'll be able to easily spot those who ignored and resisted this advice by the pain, suffering and scarlet red they're sporting across their face/neck for the duration of their trip. We typically freely soaked up sun (slathered in sunscreen, of course) between sunrise and 1 p.m., donning hats after lunch when the rays got super intense.  Realizing I will only wear a floppy hat on the beach (and never again in my "normal" life), I was pleased to discover you can score some super deals (under $10) on ebay. Just be sure to allow at least a month for shipping, as many of these lovelies are coming on a slow boat from China (literally). $4.66 on ebay

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il_570xN.427539560_iwos

Jewelry Leave your good stuff at home. In all likelihood, you'll be spending a great deal of your time outdoors, in the pool, on the beach or in the ocean. Keep the accessories and accoutrements simple and pretty. $22 on etsy 

CATEGORY II: BEAUTY 

Sunscreen Pack sunscreen. Lots and lots of sunscreen. Pack way more than you think you'll need ... in a higher SPF than you think you'll want. (Seriously. Even then it may still not prove to be enough.) While most resorts do sell sunscreen, most travelers aren't keen on paying $15+ a bottle. We went through several bottles of SPF 50 during our time in Mexico -- and still came home so tan we looked orange. Be sure to take lotion sunscreen and leave the spray sunscreen at home. We found that the spray stuff was no match for "gentle" ocean breezes. Whatever you do, don't forget to also pick up a lip SPF! Lip burns suck. 

Be forewarned: if you plan on doing any ecotourism (cenotes diving or snorkeling) while you're in Mexico, you'll want to look into rules and regulations before you go. Many protected zones forbid the use of non-biodegradable sunscreen. Similarly, we had heard rumors about April through August being prime "sea lice" (jellyfish larvae) season. Though we had no problems resulting from our snorkel, the ocean was too rough for us to do much ocean swimming throughout the rest of our trip. Several people recommended picking up a bottle of Safe Sea to avoid stings/bites, so if you're planning to bank a lot of ocean time, it may be worth looking into.

Moisturizer Bring along a good moisturizer to replenish your skin after a day spent in the sun. Not only will it make parched skin happy, it will help lock in and preserve your tan.

Cleansing Wipes I never leave home without a pack of cucumber cleansing wipes in my bag. From hand washing to face cleansing to snorkel sterilizing (see below section on snorkels), these little guys came in super handy throughout our trip. The cucumber also offered a welcome, cooling refresher in the midst of the midday heat.

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12196303

Dry Shampoo Ladies: leave the curling rod and straightener at home. Take the dry shampoo. My hair loved the wind, salt and humidity in Mexico. It has never looked better (with virtually zero effort). My advice is don't bother fighting the elements, and instead embrace the beachy-ness. But keep a bottle of this spray magic on hand for those moments when you need a quick cleanup and boost.  (A note of caution: This bottle is just-barely too big to be stashed in a carry-on bag. I lost an entire can coming back through security in Cancun and it made me very sad. Be sure to pack it in a suitcase so your dry shampoo doesn't suffer an equally dismal fate.)

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Screen Shot 2015-04-28 at 12.49.56 PM

Cosmetics I'm a firm believer that there is no makeup more beautiful than the natural glow that follows a day spent basking in the sun. A couple coats of mascara and a lip gloss were all I need to transition from day to eve.

Anti-Diarrheal Medicine  It seems like everyone has a story about a friend-of-a-friend-of-a-friend who was stricken by intestinal disaster while traveling in Mexico. Perhaps we just got really lucky (more likely: our resort was just that good), but no one in our group had any kind of GI issues on our trip. (And we even ate off-resort the afternoon of our snorkel excursion.) Having said that, it can't hurt to pack a little Imodium, if only for peace of mind. The only thing worse than vacation diarrhea is being stuck indoors with vacation diarrhea.

CATEGORY III: MISCELLANEOUS

Cash (in one-dollar US bills) Bring a couple hundred dollars in US one-dollar bills for tipping. (I blew through mine in five days, so scale accordingly.) Assuming you're parking it at an all-inclusive, you should still be tipping and tipping generously at every opportunity. (You're never going to meet people who work harder or are more deserving.) Our concierge informed us that staff prefers tips in US dollars, so there is really no need to convert to pesos unless you have some burning desire to carry around a wad of foreign money.

There are a million websites that will advise on proper tipping amounts. My only insights on this matters are as follows:

  • Tipping at meals: Even at an all-inclusive, when eating a five-course meal it feels insulting to leave a tip of a few dollars (I saw people do it. Ugh!) -- especially when the level of service and attention you're receiving is exceptional. For dinners and fancier meals, we felt it was more appropriate to tip what we would have expected to tip had we paid for the meal in the United States.
  • Tipping for drinks: Around the pool, we tipped a couple bucks per drink. Our poolside waiter was amazing throughout our trip, so we decided to also leave him a big tip on our final day. Some people suggest handing out a big tip upon arrival in order to "get better service," but we wanted our tip to be a token of gratitude for exceptional service and attention -- not an incentive. On a similar note, don't forget to occasionally walk up to the bar to tip the bartenders, as well. They're working hard back there!
  • Tipping for housekeeping: I left a few bucks for housekeeping twice a day (daytime cleaning and turndown service.) Be sure to tip daily (rather than one big chunk at the end of your trip) as maids rotate, and you'll likely receive service from different people throughout your stay.
  • Tipping for transport (airport to Playa del Carmen): Our concierge suggested $20 is an appropriate tip amount for the driver for the Cancun to Playa trip. (45 min in a private van with six people.)
  • Tipping for activities: Don't forget to tip your hosts and driver if you head out on a snorkel/dive/adventure excursion.

Copies of your documents Be sure to pack copies of your documents (passport, driver's license, credit cards, health insurance card, etc.) should you lose something along the way. You'll also want copies of the customer service/help numbers for your credit cards. I took paper copies and left digital copies with a family member back home. In the event of an emergency, having copies of your documents can expedite the pain and suffering of trying to get your proverbial document ducks back in a row. You may also want to pack the location and phone number of the nearest U.S. Consulate, should you need to get in touch. (Or consider registering your trip through the Smart Traveler Program.)

Small Laundry Soap Next time we head down, I plan to take a small laundry soap so I can give my swimsuits a quick hand wash to get rid of the ocean and pool gunk and grime. (This trip I ended up washing them with shower gel...)

Plastic bags I packed a whole box of gallon-size plastic bags I picked up at the Dollar Tree before vacation. We ended up going through almost the entire box, using them for everything from stashing damp swimsuits on our last day to protecting cameras/iphones from sand and water in our beach bags. Also be sure to toss in a few larger bags (grocery or garbage) for dirty laundry and layering in suitcases.

Pen (blue or black) Pack a pen somewhere easily accessible for filling out customs forms on the plane before you arrive in Mexico and when you return to the United States.  (Also you might want to sneak a peak at a customs form before you have to fill it out.) Note to those traveling OUTSIDE of the US: pretty much everywhere else on the planet birthdate is entered as DD-MM-YY (rather than the American format: MM-DD-YY.) Be sure not to mess that up on your form! You'll also need to provide the address of your hotel/resort/accommodations on the form, so be sure to pack that in your carryon.

Luggage belt The arrivals/baggage claim area of the Cancun Airport was mayhem the morning we arrived. Anything you can do to differentiate your black suitcase from the hundreds of other black suitcases will expedite your wait at the carousel and get you on your way to enjoying vacation. (I'm a fan of these neon luggage belts!)

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$7 on Amazon

Snorkel If you plan on going on a snorkel excursion during your stay, it may be worth packing your own snorkel set (or at least the snorkel portion). We definitely had doubts about the sterilization of the "rented" snorkels -- and ended up using the aforementioned cucumber wipes to do our best impromptu cleaning. If you're weird about germs (or the thought of shoving a mouthpiece a stranger has been sucking on in your own mouth) -- maybe invest in a snorkel of your own and bypass the vacation heebeejeebies. There are tons for sale on Amazon available at varying price points.

ONE LAST TIP... If you're planning  to use a credit card or debit card while you're abroad, be sure to give your bank/credit card company a heads up before you depart. Without advance notice, many financial institutions will cut off access when you try to make a purchase abroad, assuming the card has been stolen. And that's no fun. (Some credit card companies have a place on their online portal where you can submit trip details and bypass having to make a call.)

{Sponsored} Minted + Mexico: Paper, Paradise & Happily Ever After

MIN-84O-INV-001_A_PZ Disclosure: This post was sponsored by Minted.com

It has been almost a week since I left Mexico, and I'm still experiencing a major case of the post-vacation blues. That's how you know you've been on a truly special trip; you wake in the middle of the night dreaming about sunshine, sangria and Sergio (not necessarily in that order). You convince yourself that if you can inhale deep enough, you'll catch a breath of that glorious ocean air. (You find yourself quietly checking flight schedules against your calendar at 2 a.m. as visions of Mexico 2.0 dance in your head...)

I'll be honest. Until this vacation, I'd never really given much thought to the notion of a destination wedding. But one afternoon we found ourselves lounging in the pool watching as the resort staff begin erecting an arch on the beach. Over the next several hours, they transformed a few boards and rolls of material into a site fit for a magical moment. As wafts of white tulle danced in the breeze in front of a stunningly aqua sea, I began to see the destination wedding appeal. But it wasn't just about the beautiful backdrop. 

Over the course of our stay, I heard several people refer to a "Mexico State of Mind." By the end of our trip, I wholly understood what they were talking about. It's a passion for the present moment. It's joy in being together with the people you love. It's finding beauty in everyone and everything. It's simply enjoying your life. There's something to be said for beginning your forever journey in a Mexico State of Mind and starting the clock on "happily ever after" with a major emphasis on the happy.

Though I did receive two marriage proposals while in Mexico, it's doubtful I'll be walking down the aisle anytime soon. Nonetheless, Minted.com's new Wedding Collection  has provided me with some visual eye candy and fodder for fantasy. These are just a few of the invites I have cast in my hypothetical destination Mexico wedding. Whether you're going sassy or simple, ritzy or rustic, when it comes to finding the perfect paper, Minted has got you covered. As for finding the perfect partner? That's up to you, my friend.

ps: If you're not in wedding mode, check out Minted's Art Marketplace to score yourself (or at least your walls) a little something pretty. I was originally introduced to Minted by way of The Homesteady, and have since formed something of an addiction. My collection of office "animal art" has benefited greatly with the addition of Runny Bunny and Swift Fox.

*pps: Sergio...call me, maybe.

MIN-OY5-IFS-001_A_PZCan't you almost smell the tropical flowersMIN-DRZ-INV-001B_A_PZThis print reminds me of the gorgeous, hand-embroidered Mexican tapestries we saw in many of the local markets. Such pretty!MIN-84O-INV-001_A_PZDoes this count as "something blue?" I think it does. MIN-FF9-IFS-001_E_PZThere's something to be said for simple elegance. And gold. MIN-48Q-INV-001J_C_PZ Love this pattern.

Disclosure: This is a sponsored post. In exchange for writing it, I received compensation from Minted.com. I only recommend products or services I personally use and believe offer benefits to my blog audience. All opinions are my own. 

12 Things of Christmas

1 BRAG-WORTHY OHIO PRODUCT

Ohio+Witte Tavern Vinegar


2 SPLURGE-WORTHY FINDS

agate coasters Gold-rimmed Agate Coasters

knitted hot water bottle Wool Water Bottle Cover


3 READ-WORTHY BLOGS

Screen Shot 2014-11-29 at 9.41.25 PM The Homesteady

art-of-doing-stuff-karen Art of Doing Stuff

About-Allie-Lehman2 Be Up and Doing


4 CHEERS-WORTHY COCKTAILS

Nick Carbone via Time French 75

IMG_7947 White Sangria

19b5efc24284bcb6930a2bac9265eadd Champagne Punch

grapefruit mimosa Grapefruit Sage Mimosa


5 SHOP-WORTHY SMALL BUSINESSES

Screen Shot 2014-11-19 at 11.22.30 PM Brim Papery

carver junk co Carver Junk Company

Desktop12 Crave Studio

knack gvl Knack

poppy soap co Poppy Soap Co.


6 YUM-WORTHY CBUS EATS + DRINKS

bakersfield Bakersfield

curioCurio

dirty franks Dirty Franks

jeni's Jeni's Splendid Ice Creams

kittie's Kittie's Cakes

1279_1364669610 Pasquales


7 USE-WORTHY FREE FONTS

enhanced-buzz-wide-420-1391173346-10 enhanced-buzz-wide-9378-1391175214-18 enhanced-buzz-wide-25179-1391174809-23 enhanced-buzz-wide-9386-1391174712-9 enhanced-buzz-wide-6153-1391173432-16 enhanced-buzz-wide-25187-1391172907-9 enhanced-buzz-wide-418-1391168110-7 Get them here


8 GIFT-WORTHY DIYS

board butter Board Butter

lipbalmcontainers DIY Lip Balm

Foot-scrub-feature Peppermint Foot Scrub

hpDSC_0200 Tiny Pots

lemon14.5-768x1024 Lemon Sugar Scrub

Homemade-Christmas-Potpourri-Recipe-Free-Gift-Tag-1024x694 Christmas Potpourri

Bitters-3 DIY Bitters

homemade-headache-pillow-8 Tea Towel Heating Pads


9 SWOON-WORTHY WRAP JOBS

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 10 PONDER-WORTHY TIDBITS

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11 VISIT-WORTHY DESTINATIONS

8W1McZuTdD73uJ Perini's Ranch | Buffalo Gap, TX

midnight-cowboy-modeling Midnight Cowboy | Austin, TX

Nestled amongst the curiosities and crazy of 6th Street in downtown ATX, you'll find this unsuspecting door. Don't be fooled by the shady exterior. Behind that door you'll discover an oasis in the chaos, and what I would consider one of the best speakeasy bars in the country. Be forewarned, house rules are strictly enforced and reservations are a must. There is a two drink per person minimum and a two-hour maximum. All of which, combined with the building's seedy past and stellar cocktails, makes The Midnight Cowboy an absolute must-visit.

BrokenSpoke Broken Spoke | Austin, TX

If you're looking for live honkey tonk, real Texas musicians and a more local crowd than you'll find on 6th Street, head over The Broken Spoke on Lamar The drinks are cheap, the enchiladas are amazing and the people are fun, friendly and anything but shy. Come prepared to practice your two-step. This place can make a country music lover out of just about anyone.

shirley-s-tippy-canoe Shirley's Tippy Canoe | Troutdale, OR

Once in awhile you stumble across a place that feels so perfectly perfect you'd swear you stepped into a movie set. Shirley's Tippy Canoe is one of those places. We stumbled across this gem along the Columbia River Gorge scenic route, and I couldn't have dreamed up a more picturesque mountain town roadside stop. If quaint charm isn't your thing, then let's talk about the food. Because...this club sandwich. Ask for a seat on the patio (it's amazing!) and enjoy.

indian beach Indian Beach | Ecola State Park, OR

69357_10100410460236492_971269184_n Robledo Family Winery | Sonoma, CA

A few years ago, we took a trip to northern California. By chance, we stumbled across the Robledo Winery -- and decided to check out their October harvest festival. I could write for pages about what a rare and wonderfully special experience it was, but instead I will simply say this: go there. Eat, drink and be merry in the company of people you love. Raise a glass with people you are meeting for the first time. Let the wine and the moment reconnect you to history and the land and the story of all of us. Skip the big name wineries. Head down the rural road to Robledo. You'll be glad you did.

timberline Timberline Lodge | Mt. Hood, OR

cfiles33831 Main Street | Greenville, SC

courtyardsliderlarge Chicago Fine Arts Building

travel.nationalgeographic Louisiana Bayou

piazza del campo siena Piazza del Campo | Siena, Italy


12  STOCKING-WORTHY STUFFERS  (under $20)

Screen Shot 2014-11-12 at 6.28.22 PM Lily Oval Skinny Bangle ($12)

Screen Shot 2014-11-12 at 6.30.12 PM Poe-ka Dot Pouch ($12)

Screen Shot 2014-11-12 at 6.34.25 PM Forged Iron Sheers (Small $10, Large $14)

il_570xN.502196860_a3v8 Screenprinted Tea Towel

il_570xN.477823207_1l8j 14k Gold Hex Studs 

il_570xN.354729303_7aai Custom state stamp 

il_570xN.427539636_6sez Hammered Copper Earrings

il_570xN.229972175 Books Print

il_570xN.602639196_3m4g Pine Root Hair Stick

pBBW1-19329357v275 Fireside Candle (This closely replicates the scent of my much more expensive Henri Bendel Firewood candle)

little-women-01Little Women

il_570xN.664672992_o7x9 Safari Ring Dish

Meet a Community Manager Monday: Betsy Decillis

betsy decillis Welcome back to Meet a Community Manager Monday! A few weeks ago we kicked off what a recurring series of interviews with community, social and interactive marketing managers from various fields. 

Today I have the pleasure of introducing Betsy Decillis, a fellow Columbus gal. I can't quite recall when or where Betsy and I met, but over the past several years our careers have taken unexpected and wonderful turns, and a friendhip has blossomed along the way. These days she's heading up her company, BAD Consulting, taking the occasional break to Facebook pictures of her beloved cat Cesare. 

Enjoy the read! 

Who are you? I'm a cat-obsessed, Yankees-loving dork. I'd say geek, but my inability to make at least one of my tech devices work on a daily basis speaks to me being more dork than geek.

What do you do? I own my own business (Betsy A. Decillis Consulting, aka BAD Consulting). I was told to come up with a title, so I started calling myself the Chief Content Officer.

Where do you do it? My couch, Panera, Starbucks, random offices, etc. The world is my office. My favorite is Panera, because I become totally focused on writing. Plus, there is always someone sitting near my "desk" that is unintentionally feeding me material. Being anti-social as a rule, it's necessary that I get out to listen to how other people talk.

What has been your most memorable moment as a community manager? I was about to fly out to Austin for the weekend. I'd only been working with my business's first client for about a month, and we were seeing some great results but nothing spectacular. The client took this photo of a "Last Call", which happens at a firefighter's funeral. It was two firetrucks with ladders up, each holding the end of a flag. The sky was the perfect shade of blue and the flag was flapping in the wind. I posted it with a quickie caption thought of on the spot and got on the plane. It was risky and not something I normally would do, but I knew the client was watching. I touched down in Dallas to her text messages freaking out about how the picture blew up. I can't really describe it, but it was part validation of my skills and part of reminding me of how much I love social and working with clients. I have amazing clients that know how to collaborate to make this stuff fun.

What was the hardest thing you have had to handle as a community manager? I was personally attacked on a client's Facebook page. Someone found out who I was and went to town on me and my client for using my services. My boyfriend calls me naive, and there's a bit of truth to that. I never see attacks coming, and to have it happen so openly made me crumple a bit. I want to believe everyone is deep down a nice person, and I hate to be proven wrong on that fact. It took awhile before I could open that client's pages without trepidation.

In your opinion, what is the biggest misconception about community management? That you actually manage anything. It's best to take your cues from the audience. Get down and play with them. That's when the magic happens.

What are the top 3 personality traits a good community manager needs to have? Good listener, storyteller and fun. Nobody wants to follow a boring person.

What are the top 3 skills a good community manager brings to the table? Being able to hold a lot of information in their heads, love of learning new things and being able to teach.

What has community management taught you about people in general? That most people are good. It's hard, because we do have to put way too much energy into trolls. I always focus on the why of a troll, when there is usually no why. Putting more of my energy into the good always results in people being nice and supportive. Funny enough, that helps when those trolls pop up.

What do you know now that you wish you had known when you first got into community management? That it's okay to relinquish control. I want to take care of my audience at all times. But sometimes they need to take care of me and lead me to where we need to go. Whenever I need to be inspired, I simply ask why they love my client. I learn a lot from that. If I had known that at first, it would have helped a lot in the content creation.

Community Management is …the most all-encompassing job there is. You never know what you'll have to do or who you will have to talk to, and it requires that you have as broad a knowledge as possible.

Community Management is not …managing a community. If you try to do what the name implies, they are going to bite you. Let them lead.

In your opinion, what brands (besides your own, of course) are doing social really well? I love Visit Savannah and Travel Oregon. Both organizations are filled with nice, fun people, and their social reflects that. And with all the awesome pictures they post, I'm dying to get to both locations. Mission accomplished.

What are three tools that make your job easier? (Yes. I want you to share your secret weapons.) Buffer, Instagram and Facebook Groups. The last two aren't technically tools, but they are so useful. I use a hashtag to source content via Instagram that can be used on multiple networks. Facebook Groups are great for when you need a mental health break or advice. And Buffer helps me effectively feed the beast that is Twitter.

What one thing would you like to tell the world about community management? I don't just play on the Twitters all day, like my boyfriend likes to tell people. And it's actually the most demanding job I've ever had. That says a lot, since I used to work on political campaigns.

What is the biggest change you have seen in community management over the course of your career? People are getting smarter. That's both the companies dipping their toes in and the audience. Overall, companies are getting better, which makes everyone have to up their game. And audiences are getting better at seeing through crap, which, once again, makes everyone have to up their game. There is a much larger learning curve than when I started playing in this world.

Current clients aside, what is one community you would love to work with and why? I can't pick between these two, so feel free to get mad at me for putting two: the Pope and the Yankees. I think a lot of people think I'm kidding when I say that I want to tweet for the Pope, but I badly do. I think there is so much the Church can do to become relevant in the world of social and reach out to the younger parishioners. And there are a lot of misconceptions about being Catholic that can easily be cleared up by being active and engaging. With Pope Francis, I foresee that we will see a huge change in their use of social. The tweets from the @pontifex account show a lot of promise. It still needs to talk with the people, and I'd love to see what would happen if it went there. Also, Pope Francis told young people to dream big, so I'm totally following his advice here.

The Yankees have been a long time love of mine. I have two nephews that grew up as ballplayers (one is about to coach the other this summer!). I would have this job exactly one day, because I would totally only talk about one part of the game: How hot these guys look in pinstripes. I feel like that would get a ton of engagement and make a lot more people interested in what the Yankee accounts have to say.

If you could only have one social network, which one would it be? Facebook. Say what you will, it's still very useful. Facebook fans are more likely to tell me stories and Facebook Groups have saved me on more than one occasion.

What is your favorite part about your job? I love teaching. Watching the light go on in someone's eyes as they get something is just amazing. This is why when I write blog posts, it will tend to be towards the 101-200 audience. They need us the most, and they are the most grateful.

As a CM/SM, there is an expectation that you be constantly plugged in. How do you find work/life balance? For me as a solo business owner, yes. That is also a personality defect though. I've balanced it out with date nights with friends and the boyfriend where I'm not allowed to check client stuff. I just recently took a vacation that was made possible by my iPad. I could spend time with my family, but I could regularly post and/or check on posts. I literally watched my nephew make a key play in a ballgame while keeping watch on a post. I also try to make work as fun as possible. Working from home, I have a cat that requires play and attention. Best office environment for me, since he pulls me out of working 24/7. When on the road for a client, it's always a blast. Since I have a focus on tourism, my job is literally to have fun and then write about it. So the industry I have chosen is probably the biggest factor in maintaining that balance.

What one piece of advice would you give a young person who aspires to work in SM? Be helpful to the people and brands that interest you. Find the small to mid-level brands you want to work for and engage on their social (within reason). For every account I work on, I can easily list the top 5 engagers and/or content producers. I count on this core group of people for a variety of reasons. Should I ever decide to hire and one of their names happened to be in there, I would take notice. Don't expect it to happen overnight. It takes a long time to become a part of this core group on these accounts. So start the process long before you are even thinking of needing a job or an internship.

How do you spark conversations with your community? What kinds of things work? What have you found not to work? FOOD! People are hungry at certain times of the day. It's amazing what happens when you post a nice glossy picture of something yummy at those times. Also, historical photos. People love to tell their stories about these pictures.

If you had to distil all your CM/SM wisdom down into one guiding principle, what would it be? I used to work at Target, and they have a guiding principle for their employees that speaks true for social: Be fast, fun and friendly.

3 industry blogs you read regularly? Spin Sucks and anywhere that Lisa Barone or Amber Naslund write.

 

3 must-follow Tweeters

@KatieCook (If you make friends with her, I'm pretty sure she'd help you bury a dead body. She's that nice.) @prTini (The most supportive person I know.) @Shonali (HOLY SMART! She always replies back, and she obviously loves to teach. I've learned way too much from her. I could never repay her for all of the help she's given me. Same goes for @prTini.)

What do you do for fun? I run, dance like a fool in my kitchen, read, play with my cat, giggle with my boyfriend, watch Yankee games and drink wine.

A shout out to your favorite non-profit? Cat Welfare Association (I love how the cats are free to roam around the shelter) and Colony Cats (where I got my cat, Cesare.)

When you were little what did you think you were going to be when you grew up? A ballerina and Governor of New York. I was in love with Mario Cuomo and thought it would be a better job than president. Yes, these really were the thoughts of a 7 year old.

CASE STUDY: EST! EST!! EST!! Wine

est est est wine Last weekend a group of us headed out to celebrate my bestie's 33rd birthday. Noticing a wine claiming to hail from an Italian region referred to as "EST! EST!! EST!!" our waitress asked if we knew the story behind the unusual name.

Depending on who you ask, sometime between the 10th and 12th centuries,  a Catholic bishop was traveling through Italy on his way to Rome. The bishop sent a servant ahead to scout out village taverns with great wine. When the servant found a satisfactory wine he would scrawl EST (Latin for "it is") on the door. Legend has it that the servant was so impressed with the wine being served at a Montefiascone inn that he enthusiastically scrawled Est! Est!! Est!!! on the door.

Several days (and several glasses of wine) later, the story is still sticking with me.

Storytelling matters.

Cin cin!

The Sidewalks of Chicago

chicago yellow balloons There is a place in Chicago, high above the streets I can tell you about. I've only been there once.

There is a place in Chicago, high above the streets I can tell you about. I won't tell you the name, because it's not important. But it's there, believe me. High above the hustle and bustle of a street named after a state, some of the most world's most talented musicians have met their destiny.

It is more treasure chest than shop. A landing pad where string instruments arrive like long-awaited foreign dignitaries with names like Francois and Annalinda. Some of them are named after artists or constellations, others named after lovers lost between the pages of the world's greatest unwritten love stories. Each one has a history. Many of them, if not most, are centuries old. One sat in the corner, listening to gossip at Marie Antoinette's ball. Another recalls the first breath of fresh air after years passed hiding in Amsterdam. The youngest is rumored to have a distant cousin that continued playing that night as the ship went down.

When you meet the dignitaries your instinct is to hush. You want to believe they will whisper their stories if you listen closely enough.

There is a sadness to the dignitaries. They have lost-and survived-everyone they ever loved and every hand that ever loved them in return. They have lived a series of lives, a constant reincarnation marked by the passing of time and the ticking of t he clock. Dutifully, they have sung again and again under aging hands, having lost as soon as they are found. They serve faithfully. They endure knowing others cannot. The dignitaries mourn; you can hear it if you listen, like holding a seashell to your ear. Every last breath, ever final farewell and ever swan song remains in the and of their scrolls and the spaces in between.

The people who buy the dignitaries spend a small fortune; at times, the price of a modest home. It seems unfathomable, but once you've heard them sing, you understand they're not just buying an instrument, they're liberating legends and wrapping their fingers around a legacy.
There are families that bring small children to meet the dignitaries. And though the children do not yet know it, their families have also brought them to meet their destinies. The children politely bow and greet the dignitaries. One by one, down the line, they raise their tiny fingers and tiny hands until they stand before The One that sings out in their native tongue. In a split second a path is cleared and a golden light shines just a little bit brighter through 48,000 crystals dangling above the sacred hall on 7th Avenue.There is a place in Chicago, high above the streets, I can tell you about. You would never find it were you not looking. It's behind a door with a brass handle and across a marble floor to an ancient elevator, the kind you only see in old movies. A black man with kind eyes will help you now. He'll pull aside a brass gate with strong hands before asking you which floor you're headed to. Tell him the 6th floor or maybe the 8th. It could have even been the 9th, I can't quite recall. Pass down the short hallway, then a right down the long corridor. If you hit the water fountain you've gone too far.To your right you will see a series of leaded glass windows. Some will be propped open. Step toward them, take a deep breath and see-really see. In the middle of this building in the middle of all this concrete, nine stories below there is a garden thriving in a city. Almost nobody knows. But now you do.Take a seat on the old wooden bench worn from years of visitors coming and going. Close your eyes. Somewhere in the distance the click of a woman's high heeled shoes comes nearer, then further away from you.It's quiet now and you are aware of the sound of your breathing and heartbeating high above a city that does not know of courtyard gardens or dignitaries or of your existence.

At the end of the hall there is an arched doorway. You can see it from where you sit. A single, short step leads up to an old wooden door. Light escapes through a crack between the floor and the base of the door. Beyond the door you hear voices, muffled but jovial. Then the click of a door beyond the door.

And then the singing begins.

You are hearing a familiar song for the first time. Every memory rushes back to you. Discovering toes. The comfort of being tucked into bed as a child. The infinite weightlessness of soaring through the air on a tire swing. The touch of your grandfather's hand patting your back. The smell of July at 10:30 p.m. The feel of a paintbrush in your hand. The taste of vanilla ice cream and South Carolina peaches. The exquisite sensation of slipping beneath the surface of the water in a swimming pool. The exact moment a ride on a bike with no training wheels finally makes sense. The electricity of the first kiss. The rush and rebellion of your first beer. The people you know and knew are laughing and smiling and waving as they go sailing by on a brilliantly colored carousel. Every dream, every hope, every wish is coming back to you now, like lady bugs

Open your eyes.

Stand up.

Turn away from the arched doorway. Walk down the long corridor. Take your time. Turn left down the short hallway. You'll find the elevator and your friend waiting to return you to the lobby from the 6th or the 8th or the 9th floor. He's quieter this time.

When the elevator stops and the doors open, step out and cross the marble floor. Pull open the door and step outside. Let the sunlight envelope you as you squint upward seeing only white light.

To your left a yellow taxi pauses at a stoplight as a child passes through the crosswalk leading a yellow balloon.

High above a bow is lifted from strings as a familiar life begins again on the sidewalks of Chicago.

new york.

"A city like New York, where everything is moving all the time at this constant driving pace, it’s like a living organism, breathing and changing, and over time your relationship to it becomes like this incredible romance. At first its intoxicating, irresistible  and then slowly it becomes comfortable and safe. You have this cellular connection to it, as if you’ve known it forever, like it's you’re oldest happiness. Sometimes you’re on the outs and sometimes you’re making up, and every now and then you catch yourself in this transcendent moment where you think to yourself, “Oh my God, I'm madly in love with you and I always will be.” Those are the moments that surprise me."